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Jobs at Greenlane

Social Media Coordinator

Location: Boca Raton, FL

Department: Marketing

Type: Full Time

Min. Experience: Experienced

Greenlane, also known as VapeWorld, is the leading distributor of premium brands in the burgeoning head shop, smoke shop, and dispensary channels based in Boca Raton, Florida. Greenlane is known for its exemplary customer service, unique product offering, competitive pricing, and unparalleled educational resources. We offer competitive salaries and benefits, plus perks like a gym membership, super healthy snacks made fresh daily, and more.

Greenlane is currently seeking a Social Media Coordinator for our Boca Raton, Florida office. The Social Media Coordinator will be responsible for implementing our social media strategy, developing brand awareness, generating inbound traffic, and cultivating relationships. The ideal candidate will be keyed in to the millennial mindset in regard to how they consume, share and regard social media content. This individual should have a strong knowledge of pop culture, music, art, memes, and internet culture and will use this knowledge to create relevant social media content to drive existing and new customers to our channels and platforms. The Social Media Coordinator will work closely with our Content Team to develop and expand community outreach efforts and conduct online advocacy to grow social reach and influence.

Responsibilities:

  • Manage multiple social media marketing campaigns, and identifying risks, obstacles, and opportunities to present to inside teams
  • Curate relevant content to reach our niche market
  • Conduct online advocacy and opening streams for cross-promotions
  • Develop and expand community outreach efforts and engaging consumers
  • Demonstrate ability to map out and execute proactive marketing strategies
  • Monitor trends in social media tools, applications, channels, design, and strategies
  • Analyze, review, and report on effectiveness of campaigns to maximize results
  • Cultivate potential leads for referral traffic in the brand's niche
  • Assist affiliate marketing with recruitment of new leads

Skills and Qualifications:

  • Confidence in managing concurrent projects in a fast-paced, dynamic work environment
  • Team player with good judgment, high energy, ability to think creatively, and a documented history of immersion in social media
  • Experience with Instagram, Twitter, Instagram, Reddit, Vine, Tumblr, Google+, Facebook, LinkedIn, & Pinterest
  • Proficiency in content marketing and application with experience in sourcing and managing content development in a collaborative environment
  • Excellent written and verbal communication skills, with the ability to effectively present information and ideas to inside teams as well as end consumers
  • In-depth knowledge and understanding of social media platforms and their respective participants and how each platform can be deployed
  • Experience in utilizing social media platforms to reach target audiences, and ability to switch between creative marketing and analyzing data
  • Adobe Creative Suite Applications Experience a plus
  • Some knowledge of the vaporization industry is preferred

Perks:

  • Fun, collaborative environment
  • Casual dress code
  • Free Lunch Fridays
  • Benefits and matching 401K

By applying for this role, I understand that if offered a position with the company, I will be required to complete a pre-employment aptitude testing and background screening as a condition of employment.

Greenlane provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability or genetics. In addition to federal law requirements, Greenlane complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation, and training.

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