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Jobs at Greenlane

Trade Marketing Coordinator

Location: Boca Raton, FL

Type: Full Time

Min. Experience: Experienced

Greenlane, based in Boca Raton, Florida, is the leading distributor of premium brands in the burgeoning head shop, smoke shop, and dispensary channels. Greenlane is known for exemplary customer service, unique product offering, competitive pricing, and unparalleled educational resources.

We offer competitive salaries and benefits, plus perks like a gym membership, super healthy snacks made fresh daily, and more. Greenlane promotes from within, allowing driven candidates the ability to earn new roles and responsibilities.

Greenlane is currently seeking a Trade Marketing Coordinator. This position is in our Boca Raton, Florida office. Travel throughout the year will be required.


The Trade Marketing Coordinator will be responsible for learning and supporting Greenlane’s Business-to-Business (B2B) marketing efforts. The ideal candidate will possess strong written and oral communication skills, creativity and a desire to learn. We are searching for candidates with the ability to use common sense to provide an effective solution to problems, as well as the drive to work in a fast-paced company. A successful individual will be highly motivated, proactive, team-oriented and precise in their daily activities, adhering to aggressive deadlines with the ability to prioritize competing business needs.


  • Aid in the development, as well as implement, marketing and advertising campaigns targeting decision makers at head shops, smoke shops, and dispensaries
  • Manage promotional & point-of-purchase inventory across all warehouses
  • Obtain and synthesize provided product and customer data
  • Make recommendations for new reporting and retailer activation tactics
  • Able to oversee & execute a multitude of projects, of all sizes
  • Communicate among various departments in order to complete projects
  • Coordinate required assets for trade media planning (print & digital)
  • Support new product onboarding & ensure all necessary tactics are successfully executed
  • Maintain an understanding and an overview of key manufacturer sales data
  • Be the keeper of product information & data-points
  • Help ensure advertising deadlines are met
  • Aid in the development and execution of standard operating procedures
  • Maintain segmented databases for targeted communication


  • Provide a cover letter describing why you would be the best candidate for this position
  • Bachelor’s degree in advertising, business, marketing, or the equivalent
  • Open attitude for blazing trails
  • Attention to detail and a sense of urgency
  • Able to oversee multiple projects, tasks, and open to quickly shifting priorities
  • Able to travel as necessary
  • Willingness to learn


  • General understanding of Microsoft Excel, Word & PowerPoint
  • Can contribute intelligent thought to a hard-working team dedicated to developing SOP’s in an exciting new industry
  • Has a willingness to learn the ins-and-outs of a top-notch customer relationship management (CRM) platform
  • Understands both quantitative and qualitative tactics
  • Someone comfortable discussing and leading inter-departmental projects
  • General understanding of graphic design and printing
  • Marketing agency experience


  • Train under management professionals with decades of experience in marketing, strategy, quantitative and qualitative campaign development & execution
  • Fun, collaborative environment
  • Casual dress code
  • Competitive benefits package (medical, 401k, PTO, tuition reimbursement, gym membership)
  • Free Lunch Fridays
  • A refrigerator filled with healthy snacks

By applying for this role, I understand that if offered a position with the company, I will be required to complete a pre-employment aptitude testing and background screening as a condition of employment.

Greenlane provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability or genetics. In addition to federal law requirements, Greenlane complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation, and training.

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