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Jobs at Greenlane

Email Marketing Intern

Location: Boca Raton, FL

Type: Internship

Min. Experience: Student (College)

Greenlane, also known as VapeWorld, is the leading distributor of premium brands in the burgeoning head shop, smoke shop, and dispensary channels based in Boca Raton, Florida. Greenlane is known for its exemplary customer service, unique product offering, competitive pricing, and unparalleled educational resources.

Role:

We are seeking an Email Marketing Intern to join our dynamic Marketing team at our headquarters in Boca Raton, FL. This role will report directly to the Email Marketing Manager and will assist in the production, planning, strategy, reporting, and analysis of Greenlane’s email marketing program. Successful candidates will have a strong sense of quality control and attention to detail, the ability to work in a fast-paced, deadline oriented environment, and communicate effectively with team members. This role requires an individual who is passionate, self-motivated, and resourceful.
 

Responsibilities:

  • Perform campaign development, scheduling, targeting, and QA procedures
  • Send proofs and incorporate feedback from managers in a timely manner to meet business goals
  • Apply email testing strategies aimed at developing best practices for ongoing campaigns
  • Assist with building workflows and manage creative asset delivery
  • Perform quality checks, troubleshooting, and updates to existing email templates
  • Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
  • Providing audience response data to the sales team
  • Assisting with managing creative briefs, copy requests and updates for new and existing email programs
  • Assist with developing subscriber acquisition and retention strategies, as well as action plans supporting each business unit
  • Research new methods and techniques to continue improvement of the email marketing strategy including maximizing dynamic content, targeting, personalization, and template design

Requirements:

  • Provide a cover letter describing why you would be the best candidate for this program
  • Currently enrolled or recently graduated from a university / college studying IT, Communications, Marketing or similar
  • Excellent oral and written communication skills
  • Proficient in Microsoft Office software

Preferences:

  • Basic knowledge of HTML & CSS
  • Basic knowledge of Adobe Photoshop
  • Familiarity with Mac OS and technology

Perks:

  • Train under management professionals with decades of experience in e-commerce, marketing strategy, design and photography
  • Fun, collaborative environment
  • Be a part of an exciting and rapidly maturing industry
  • Casual dress code
  • Free Lunch Fridays

Compensation: paid, up to $15/hr

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