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Jobs at Greenlane

Director of Marketing, Supply and Packaging

Location: Torrance, CA

Type: Full Time

Min. Experience: Senior Manager/Supervisor

Greenlane, also known as VapeWorld, is the leading distributor of premium brands in the burgeoning head shop, smoke shop, and dispensary channels based in Boca Raton, Florida. Greenlane is known for its exemplary customer service, unique product offering, competitive pricing, and unparalleled educational resources. 

Job Purpose: Devise marketing strategies, develop marketing programs and SOPs, and deploy marketing tactics to support the objectives and rapid growth of the supply & packaging division with a key focus on packaging, closed system vaporizers, and customized accessories.

Objectives:

  • Develop marketing plans and strategies to help propel Greenlane to the forefront of the packaging, closed system vaporization, and custom branded products segments
  • Develop systems and SOPs for onboarding new products and launching them to the marketplace
  • Develop and maintain up to date marketing tools for the suite of products sold by the Supply & Packaging sales team including but not limited to, catalogs and brochures, print & digital advertising campaigns, sell sheets, web site, trade show booths and activations, presentations, email campaigns   
  • Become an expert on the marketplace and competitors to help advise overall corporate strategy and merchandising strategy
  • Develop advertising calendar for S&P and work with Greenlane’s broader marketing team and Director of Marketing (Adam Stephens) who manages and negotiates all advertising contracts to reconcile and make sure all needs are effectively covered
  • Develop trade show calendar for S&P in conjunction with the Director of Marketing (Adam Stephens) to determine which shows are most beneficial to the company’s strategy.
  • Develop corporate partnerships and strategic relationships with other organizations in the same industry to find mutually beneficial, cost effective promotional opportunities
  • Develop NetSuite expertise to track sales performance and effectiveness of marketing strategies and tactics

Duties:

  • Work across departments and business units to understand and carry out objectives
  • Manage in-store activations and dispensary staff trainings for brands that require it.
  • Efficiently manage in-house design resources and external agencies to keep up with asset generation
  • Use a keen eye to make sure all materials are flawless with no typographical, technical, or factual errors
  • Work with the Greenlane Director of Communications to generate PR opportunities

Qualifications:

  • Bachelors Marketing or Communications - required
  • Masters MBA, Marketing, Public Relations - preferred
  • 5-7 years in a fast moving entrepreneurial business environment (start ups)
  • Industry experience preferred

By applying for this role I understand that if offered a position with the company, I will be required to complete a pre-employment aptitude testing, and background screening as a condition of employment.

Greenlane provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability or genetics. In addition to federal law requirements, Greenlane complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation and training.

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