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Jobs at Greenlane

Junior Content Strategist

Location: Boca Raton, FL

Type: Full Time

Min. Experience: Entry Level

Greenlane, founded in 2005 and based in Boca Raton, Florida, is the leading distributor of premium brands in the burgeoning head shop, smoke shop, and dispensary channels. Greenlane is known for its exemplary customer service, unique product offering, competitive pricing, unparalleled educational resources, and market leadership. We offer competitive salaries and great benefits, plus perks like gym membership subsidies, healthy snacks made fresh daily and more.

We are seeking a Junior Content Strategist who will execute content and social media strategies. Our ideal candidate is a proactive and resourceful storyteller who can create, edit, and fact-check a high volume of copy with urgency and attention to detail. You will help build brand strategies and content that is imaginative, original, and fresh. This individual will ensure consistent delivery of quality content that is in line with brand guidelines and expectations. We are looking for someone who understands their audience and can write with them in mind; who knows when to write technically versus creatively.

In this role, you will need to go beyond just a single execution of a great print ad or a clever social media post and think of how the idea translates across a wide range of mediums. We are looking for a creative thinker who is passionate. We work hard, have fun, and most of all, have the desire to be doing stellar work. This is a great opportunity for an individual who wants to work in a cutting-edge industry. If you thrive in a fast-paced environment and have a roll-up-your-sleeves attitude, Greenlane is the place for you.

Responsibilities:

  • Create & edit copy that meets brand standards
  • Build & manage content calendars across blog & social media channels
  • Conduct and compile research; participate in creative brainstorming and planning
  • Maintain an editor’s eye—strong attention to detail with grammar & spelling mistakes
  • Adhere to multiple brands’ style guidelines
  • Identify cultural moments that we can leverage to create meaningful content
  • Analyze social media performance, identify trends, & use data-based insights to help inform decision making
  • Monitor discussions, posts, & comments across multiple social media pages & websites
  • Transform incomplete notes into well-rounded information
  • Continually adapt copy from B2B to B2C, & vice versa

Qualifications:

  • Outstanding writing skills; ability to analyze & interpret information
  • Strong editing skills (in particular, making text shorter, friendlier, & easier to understand)
  • Critical thinking, self-motivated, organized, adaptive, detail-oriented
  • Ability to learn from & incorporate constructive feedback
  • A meticulous sense of accuracy, organization, & attention to detail
  • Knowledge of various social media platforms including, but not limited to: Instagram, Facebook, Twitter, YouTube
  • Possess a strong understanding of how marketing, sales, & content work together
  • Bachelor’s degree in Marketing, Journalism, or a related field
  • 1 to 2 years of experience preferred, or a graduate with internship experience in a relevant field

By applying for this role, I understand that if I’m offered a position with the company I will be required to submit to the pre-employment aptitude testing, and background screening as a condition of employment.

Greenlane provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability or genetics. In addition to federal law requirements, Greenlane complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation and training.

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